Book a Brighter Future

Well, friends, it's that time of year again. Macy's and RIF (Reading is Fundamental) have teamed up for another summer for Book a Brighter Future. Supporting RIF and getting books into the hands of kids that need them could not be easier. Here's the scoop:

Starting TODAY (June 30) and through the end of July (July 31) go to a Macy's store and donate $3 to RIF. The nice people at Macy's, in turn, will give you a $10 gift certificate to be used for a Macy's purchase of $50 or more. Let's review. You give $3 and you get a $10 gift certificate. That's 7 FREE dollars! 100% of the $3 you donate goes to RIF. And $1 will stay in your community to help kids locally. Another $1 will go to RIF's national program and the last $1 will support their multicultural literacy campaign.

RIF provides free books and literacy resources to children all across the country and has special outreach programs for those kids who are particularly at risk for developing reading difficulties. Their federal funding is currently in jeopardy, so this fundraising endeavor is especially important this year.

So please, shop to show you care. Go to Macy's and donate $3 to RIF. We all have summer shopping to do! Or get your back-to-school shopping done early!

And spread the word. Go to the Book a Brighter Future page for links, banners, etc. Tweet about it. Become a RIF fan on facebook and spread the word there. Tell your friends and family.