Tuesday, June 30, 2009

RIF-Book a Brighter Future

Reading is Fundamental is a fantastic organization and always in need of our support. I've had the honor of working with them on a number of occasions and meeting some of the marvelous people involved with the organization.

They have a great partnership with Macy's and for the months of July and August, if you donate $3 to RIF at Macy's, you will receive a $10 gift certificate for a $50 or more purchase. That's 7 free $s and $3 for RIF. 100% of the money donated will go directly to RIF. What a tremendous deal and easy way to get books into the hands of the kids who need them.

Please consider shopping at Macy's in July or August and making a donation. YOU GET SEVEN FREE DOLLARS!! And please spread the word!!! Go the their website here and there are easy ways to spread the word via Facebook, Twitter, and your own blog.

Oh, and here's the promo video. Very cute and informative. And if nothing else, you should watch it to hear the little kid say "wegend".


Anonymous said...

Caitlin, thank you for this wonderful post as well as the great placement of the promo piece on your website; we appreciate your support! If you ever find you will be in DC, let us know, we would love to have you visit the RIF headquarters!

Caitlin said...

Thank you so much for stopping by and commenting! I would love to visit RIF if I am ever in town. I am looking forward to being involved again when I settle in my new town. We met about a year ago in Atlanta the Macy's reception for RIF at the Sundial. I will definitely be stopping by Macy's this summer!

Anonymous said...


I share RascofromRif's gratitude about your spreading the word about RIF! I used to work at RIF and have enjoyed see its presence expand via the types of amazing word-of-mouth mechanisms made available through new media (blogging, twitter, etc.). Thanks again for spreading the good word.


Brent said...


Thank you for highlighting the vital work that RIF performs in communities across the country. Thank you as well for urging your readers to support RIF - especially by means of visiting their local Macy's.


Anonymous said...

Another note of thanks from another former RIF staffer who believes deeply in the mission of getting free books to kids in need! Thanks so much for spreading the word about this terrific promotion!

- Lonsdale