They have a great partnership with Macy's and for the months of July and August, if you donate $3 to RIF at Macy's, you will receive a $10 gift certificate for a $50 or more purchase. That's 7 free $s and $3 for RIF. 100% of the money donated will go directly to RIF. What a tremendous deal and easy way to get books into the hands of the kids who need them.
Please consider shopping at Macy's in July or August and making a donation. YOU GET SEVEN FREE DOLLARS!! And please spread the word!!! Go the their website here and there are easy ways to spread the word via Facebook, Twitter, and your own blog.
Oh, and here's the promo video. Very cute and informative. And if nothing else, you should watch it to hear the little kid say "wegend".